6LACK [ PROJECT.LOG / 2017 ]

FREE 6LACK tour merchandise

Merchandise graphics for the FREE 6LACK tour.

[ MY.ROLE ]

COLLABORATIVE MERCHANDISE DESIGN + PRODUCTION

[ CONTEXT ]

COMMISSIONED WORK

[ YEAR ]

2017

[ THE.BRIEF ]

Ehsaan Mesghali of Mesghali Studios brought me onto the tour merchandise project. The core logo and bear iconography already existed; our assignment was to develop the merchandise around them.

[ DESIGN.DIRECTION ]

A rock-tour reference.

We drew on 1990s rock-tour graphics, introducing Japanese kanji on the bear tee and exploring variations of the primary logo and alternate marks.

Our collaboration extended from the graphics to print specifications, garment selection, samples and revisions. We submitted the designs to 6LACK’s team for final approval before the merchandise was produced for the tour.

[ THE.WORK ]

TOUR MERCHANDISE

FREE 6LACK merchandise reference presentation with artist photographs.

FREE 6LACK tour logotype and bear-mark variations.

Black tee mockup with a red bear graphic and Japanese lettering.

White tee mockup with a distorted portrait and red tour lettering.

Black tee mockup with a monochrome illustrated figure and red accent.

[ ASSET.ARCHIVE ] — 3 more images & films

Black tee mockup with a purple and red illustrated tour graphic.

Black tee mockup with a bear silhouette and yellow FREE 6LACK lettering.

Black tee mockup with a red portrait and yellow linework.

[ OUTCOME ]

The designs shown were produced and sold on the FREE 6LACK tour.

[ PROJECT.CREDITS ]

Creative collaboration with Ehsaan Mesghali, Mesghali Studios. Final approval: 6LACK’s team.