[ ATLAS Ø // PROJECT.LOG / 2026 ]
A speculative skincare brand
A speculative skincare identity and image series created entirely with generative AI.
CREATIVE DIRECTION + GENERATIVE AI
SELF-INITIATED / SPECULATIVE
2026
[ THE.BRIEF ]
Create a speculative luxury skincare brand for a modern, technology-minded audience that appreciates minimalism. I developed the name, positioning, identity, typography, packaging concept, copy, and imagery through AI tools, without direct existing references.
[ MY.ROLE ]
- authorship: developed the complete speculative brand concept and its visual and verbal elements through AI.
- direction: selected outputs and used them as references to maintain bottle shape and texture.
- next step: expand the image collection with more lifestyle situations.
[ THE.WORK ]
[ ASSET.ARCHIVE ] — 6 more images & films
Play here, or open the film separately.
OPEN FILM ↗
[ FULL.LOG ] — project background
[ SYSTEM.SPECS ]
- CLIENT
- ATLAS Ø (SPECULATIVE)
- ROLE
- CREATIVE DIRECTION + GENERATIVE AI
- OUTPUT
- BRAND SYSTEM // PRODUCT IMAGERY
- STATUS
- CONCEPTUAL EXPLORATION
[ THE.INSIGHT ]
I wanted the brand to combine restrained luxury with technological elements. The design needed to feel consistent across the identity, product forms, and imagery.
[ THE.SYSTEM ]
Maintaining bottle geometry and surface texture across images was the hardest part. I used a successful output as the reference for the next generation, carrying the product’s form and material treatment through the sequence.
[ OUTCOME ]
Several friends thought it was an existing brand when I showed them the work.