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[ HAPPY-GO-LUCKY × @ZEOPATRA // PROJECT.LOG / 2021 ]

Fashion portraits at Happy-Go-Lucky

A collaboration with @ZEOPATRA inside New York’s Happy-Go-Lucky exhibit, using its lighting and optical illusions as part of the photographs.

ZEOPATRA in snakeskin tailoring among yellow hanging shapes.
ZEOPATRA in snakeskin tailoring among yellow hanging shapes.
[ MY.ROLE ]

ART DIRECTION + PHOTOGRAPHY + RETOUCHING

[ CONTEXT ]

CREATIVE COLLABORATION

[ YEAR ]

2021

[ THE.BRIEF ]

For my first shoot in New York, I collaborated with @ZEOPATRA on portraits inside Happy-Go-Lucky. I wanted to explore how a person could interact with the exhibit’s lighting, sensory spaces, and optical illusions.

@ZEOPATRA brought several outfits, and I chose which rooms to photograph each in. I worked around visitors, choosing moments and angles that reduced unwanted reflections and mixed light. Creative lens filters gave me additional control over the effects in the images.

[ MY.ROLE ]

  • Matched outfits to rooms and directed lighting, posing, and composition.
  • Photographed, selected, and retouched the series.

Creative collaboration with @ZEOPATRA, who supplied the outfits and appeared in the photographs. Art direction, photography, selection, and retouching: Faiz Ghori. Happy-Go-Lucky was the location, not the commissioning client.

[ THE.WORK ]

FASHION EDITORIAL
Closer portrait of ZEOPATRA through yellow hanging shapes.
Closer portrait of ZEOPATRA through yellow hanging shapes.
ZEOPATRA in a blue suit with a round woven handbag against flowers.
ZEOPATRA in a blue suit with a round woven handbag against flowers.
ZEOPATRA in blue tailoring inside a neon-lit room.
ZEOPATRA in blue tailoring inside a neon-lit room.
Portrait in blue tailoring with neon reflections behind the subject.
Portrait in blue tailoring with neon reflections behind the subject.
Pink tailoring and red trousers in a coral room with a striped parasol.
Pink tailoring and red trousers in a coral room with a striped parasol.
Seated fashion portrait between two chairs in the coral room.
Seated fashion portrait between two chairs in the coral room.
Close portrait with cotton candy beneath a striped parasol.
Close portrait with cotton candy beneath a striped parasol.
Seated portrait holding cotton candy against the coral wall.
Seated portrait holding cotton candy against the coral wall.
ZEOPATRA seated in a reflective shell-shaped installation.
ZEOPATRA seated in a reflective shell-shaped installation.
Beauty portrait against fragmented iridescent reflections.
Beauty portrait against fragmented iridescent reflections.
Seated fashion portrait surrounded by reflective panels.
Seated fashion portrait surrounded by reflective panels.
Portrait through a pink rectangular frame under colored light.
Portrait through a pink rectangular frame under colored light.
Monochrome portrait through a rectangular frame.
Monochrome portrait through a rectangular frame.
Portrait through a yellow frame against a blue background.
Portrait through a yellow frame against a blue background.
ZEOPATRA extending an arm through a yellow rectangular frame.
ZEOPATRA extending an arm through a yellow rectangular frame.

[ OUTCOME ]

Happy-Go-Lucky liked the images and invited me back for future shoots at no charge. The series received dozens of saves and sends and brought inquiries from New York creatives.

[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

MY.ROLE
ART DIRECTION + PHOTOGRAPHY + RETOUCHING
CONTEXT
CREATIVE COLLABORATION
YEAR
2021