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[ KODAK // PROJECT.LOG / 2019 ]

Camera launch imagery

Product and lifestyle imagery for Kodak camera releases, commissioned through a third-party agency.

Kodak cameras arranged against blue and pink geometric backgrounds.
Kodak cameras arranged against blue and pink geometric backgrounds.
[ MY.ROLE ]

CREATIVE DIRECTION + PHOTOGRAPHY + RETOUCHING + GRAPHIC DESIGN

[ CONTEXT ]

COMMISSIONED WORK

[ YEAR ]

2019

[ THE.BRIEF ]

An agency working for Kodak hired me to create social imagery for the featured camera releases. The brief called for product photographs and lifestyle images of the cameras in use, with open creative direction for the shoot.

I used Kodak yellow as the starting point and added pastel colors for playfulness. I wanted the images to feel at home with Kodak’s existing identity while giving the products a fresh setting.

[ MY.ROLE ]

  • Developed and executed every asset displayed in this project.
  • Handled the photography, retouching, and graphic design.

Commissioned through a third-party agency working for Kodak. All displayed assets: Faiz Ghori.

[ THE.WORK ]

PRODUCT + LIFESTYLE PHOTOGRAPHY
Lifestyle photograph of a Kodak instant camera in a grocery store.
Lifestyle photograph of a Kodak instant camera in a grocery store.
Kodak instant camera and photograph suspended against a pink backdrop.
Kodak instant camera and photograph suspended against a pink backdrop.
White and yellow Kodak camera among yellow apples.
White and yellow Kodak camera among yellow apples.
Yellow Kodak camera swinging from a strap in a street scene.
Yellow Kodak camera swinging from a strap in a street scene.
Hands holding an instant photograph in front of a Ferris wheel.
Hands holding an instant photograph in front of a Ferris wheel.
Kodak camera flat lay with coffee and flowers on a pink background.
Kodak camera flat lay with coffee and flowers on a pink background.
Hand holding a white Kodak camera against a yellow stripe.
Hand holding a white Kodak camera against a yellow stripe.

[ OUTCOME ]

Kodak used the imagery on social media. The work also served as an art-direction reference.

[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

MY.ROLE
CREATIVE DIRECTION + PHOTOGRAPHY + RETOUCHING + GRAPHIC DESIGN
CONTEXT
COMMISSIONED WORK
YEAR
2019