[ PUMA × STAMPD // PROJECT.LOG / 2016 ]

PUMA × STAMPD campaign

Secondary photography and creative-direction assistance for PUMA × STAMPD, working with lead photographer and creative director @creationsofla.

Close-up of the STAMPD × PUMA garment branding.

[ MY.ROLE ]

SECONDARY PHOTOGRAPHY + CREATIVE DIRECTION ASSISTANCE

[ CONTEXT ]

COMMISSIONED WORK

[ YEAR ]

2016

[ THE.BRIEF ]

@creationsofla brought me onto the PUMA × STAMPD shoot as a secondary photographer and creative-direction assistant. We worked together to find a Los Angeles location that suited the collection.

We chose Walt Disney Concert Hall for its architecture. Its forms gave us a setting to contrast with the clothing and connect the collection to Los Angeles.

[ MY.ROLE ]

Collaborated on location selection with @creationsofla.
Contributed photography and assisted with casting, styling, lighting, posing, image selection, and retouching.

Lead photography and creative direction: @creationsofla. Secondary photography and creative-direction assistance: Faiz Ghori.

[ THE.WORK ]

FASHION PHOTOGRAPHY

Black sneakers and cropped trousers on concrete steps.

Overhead view of a model and long architectural shadows.

Top-down detail of gray STAMPD × PUMA shorts.

Model in a gray coat posed beside a concrete wall.

An outstretched arm emerging from behind a concrete column.

Wide composition with a model leaning around a tall concrete column.

[ OUTCOME ]

Photographs from this project appeared in GQ, Hypebeast, Highsnobiety, and Complex.

[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

MY.ROLE: SECONDARY PHOTOGRAPHY + CREATIVE DIRECTION ASSISTANCE
CONTEXT: COMMISSIONED WORK
YEAR: 2016