← ALL WORK

[ THE NORTH FACE // PROJECT.LOG / 2020 ]

The North Face × CORDURA lookbook

An agency-subcontracted lookbook photographed near Big Bear and used on The North Face’s social channels.

Model wearing a white, red, and black North Face jacket in falling snow.
Model wearing a white, red, and black North Face jacket in falling snow.
[ MY.ROLE ]

CREATIVE DIRECTION + PHOTOGRAPHY

[ CONTEXT ]

AGENCY-SUBCONTRACTED LOOKBOOK

[ YEAR ]

2020

[ THE.CONTRIBUTION ]

I photographed the lookbook, selected the setting for its conditions, and adapted the shoot to short windows of natural light.

[ THE.BRIEF ]

An agency subcontracted me to photograph a complete lookbook for The North Face × Cordura. The assignment was to capture the product in a setting that communicated its outdoor purpose.

[ MY.ROLE ]

  • assignment: photographed a complete lookbook as a subcontractor to another creative agency.
  • location: selected the setting near Big Bear for the conditions.
  • lighting: maximized natural light while keeping attention on the product.
  • production: adapted to changing weather and worked quickly within clear-sky windows.

[ THE.WORK ]

OUTDOOR LOOKBOOK
Wide view of the model among pines on a snowy mountain trail.
Wide view of the model among pines on a snowy mountain trail.
Close-up of snow crystals on The North Face jacket fabric.
Close-up of snow crystals on The North Face jacket fabric.
Model kicking up snow in the North Face jacket.
Model kicking up snow in the North Face jacket.
Seated model wearing the jacket with red sneakers in the snow.
Seated model wearing the jacket with red sneakers in the snow.
Rear detail of the jacket and red knit hat in falling snow.
Rear detail of the jacket and red knit hat in falling snow.
Full-length portrait of the model among sunlit pines.
Full-length portrait of the model among sunlit pines.
[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

BRAND
THE NORTH FACE × CORDURA
CLIENT
COMMISSIONING CREATIVE AGENCY
ROLE
CREATIVE DIRECTION + PHOTOGRAPHY
OUTPUT
PRODUCT LOOKBOOK
STATUS
AGENCY-SUBCONTRACTED // BRAND SOCIAL USAGE

[ THE.INSIGHT ]

I chose the location for its weather conditions. I wanted to show the garment in the environment it was made for, with the conditions giving context to its technical purpose and the styling showing how it looked on the body.

[ THE.SYSTEM ]

Near Big Bear in the San Bernardino mountains, changing weather and limited clear-sky windows shaped the shoot. We adapted the schedule to the available conditions and maximized the photographs we could make in short windows of usable light.

[ OUTCOME ]

The North Face used the finished images on its social media channels.