← ALL WORK

[ HONDA BOTB // PROJECT.LOG / 2025 ]

BIG BAND ENERGY

Campaign and live-event creative direction for Honda Battle of the Bands’ first West Coast event at SoFi Stadium.

[ MY.ROLE ] Campaign platform, copywriting, performer selection, and audience-facing visual graphics.

28.5K+tickets sold

46.2M+campaign impressions

600K+community votes

CAMPAIGN RESULTSRESULTS + CONTEXT ↓
BIG BAND ENERGY event announcement with the six participating schools.
BIG BAND ENERGY event announcement with the six participating schools.
[ DIRECTOR’S.NOTES ]

  1. THE LINE

    I wrote “BIG BAND ENERGY” to honor the culture of Battle of the Bands while giving its first West Coast event a fresh identity.

  2. THE HEADLINER

    I chose GloRilla because her momentum with Gen Z matched the audience we wanted to bring in. That audience fit was why I pushed for her over Snoop Dogg, the option leadership had been considering.

[ CONCEPT + COPY ]

I developed the look and feel and wrote “BIG BAND ENERGY,” the campaign line for the West Coast debut.

[ AUDIENCE + TALENT ]

I selected GloRilla to help bring a new Gen Z audience into an established cultural event.

[ DESIGN.LEADERSHIP ]

My design team created the event graphics. I briefed the work, directed revisions, and selected and approved all final audience-facing graphics.

[ THE.BRIEF ]

Develop the look and feel for Honda Battle of the Bands’ first West Coast event. The campaign needed to speak to legacy BOTB fans and a new Gen Z audience, honoring the established culture while giving this edition its own character.

[ CREATIVE.DECISION ]

A West Coast debut with HBCU roots.

The central challenge was generational: preserve what longtime fans valued while giving younger audiences a reason to attend. I wrote “BIG BAND ENERGY” to express the event’s history in a line that could belong to its West Coast debut.

[ THE.WORK ]

EVENT GRAPHICS + CAMPAIGN FILMS

[ 01 / COPY + MOTION ]

give the campaign a voice.

I wrote “BIG BAND ENERGY” to connect the event’s established culture with a fresh West Coast expression. The finished announcements show how the campaign voice accompanied the lineup.

[ LINEUP.ANNOUNCEMENT / CAMPAIGN.COPY ]
THE BANDS ARE LOCKED IN!

Honda Battle of the Bands / campaign film

Campaign voiceover and taglines by Faiz Ghori. The film carries the same platform into sound and motion.

Play here, or open the film separately.

OPEN FILM ↗
Red Honda Battle of the Bands graphic announcing that the bands are locked in.
Red Honda Battle of the Bands graphic announcing that the bands are locked in.

[ 02 / VISUAL.DIRECTION ]

six schools. one campaign.

I briefed my design team and directed revisions across the audience-facing event graphics. A shared visual treatment connected the school announcements while each band retained its own colors and identity.

Southern University and A&M College band announcement in blue and gold.
Southern University and A&M College band announcement in blue and gold.
Alabama A&M University band announcement in maroon.
Alabama A&M University band announcement in maroon.
University of Arkansas at Pine Bluff band announcement in gold.
University of Arkansas at Pine Bluff band announcement in gold.
Alabama State University band announcement featuring musicians in gold uniforms.
Alabama State University band announcement featuring musicians in gold uniforms.
Hampton University band announcement in blue and white.
Hampton University band announcement in blue and white.
North Carolina A&T State University band announcement in blue and gold.
North Carolina A&T State University band announcement in blue and gold.

[ 03 / EXPERIENTIAL.CONTRIBUTION ]

choose the headliner for the audience.

The audience objective guided more than the campaign line. When leadership initially leaned toward Snoop Dogg as headliner, I advocated for GloRilla. Her recent momentum made her, in my judgment, the stronger fit for the Gen Z audience we wanted to bring in. I carried that choice through to performer selection and approved the final event graphics created by my team.

GloRilla performance announcement banner for Honda Battle of the Bands at SoFi Stadium.
GloRilla performance announcement banner for Honda Battle of the Bands at SoFi Stadium.
Nick Cannon host announcement banner for Honda Battle of the Bands.
Nick Cannon host announcement banner for Honda Battle of the Bands.

[ RESULTS ]

28.5K+tickets sold
46.2M+campaign impressions
600K+community votes

Honda measured and supplied these campaign-wide results: 28.5K+ tickets, 46.2M+ impressions, 600K+ community votes, and 42.5% search CTR. [ REPORTING.CONTEXT ↓ ]

[ ASSET.ARCHIVE ] — 1 image
Red Honda Battle of the Bands host graphic featuring Nick Cannon.
[ CREDITS + OUTPUT ]
[ OUTPUT.MAP ]

PLATFORM DEVELOPMENT // CAMPAIGN COPY // CREATIVE TOOLKIT

[ COLLABORATION ]

Honda // Battle of the Bands 2025

[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

CLIENT
HONDA
ROLE
CAMPAIGN + LIVE-EVENT CREATIVE DIRECTION + COPYWRITING
OUTPUT
EXPERIENTIAL // 360 CAMPAIGN
STATUS
28.5K TICKETS SOLD // RECORD ENGAGEMENT

[ THE.SYSTEM ]

Leadership initially leaned toward Snoop Dogg as headliner. I chose GloRilla because she had just had a massive year with the Gen Z audience we wanted to reach.

[ THE.WORK ]

  • concept: developed the campaign look and feel and originated the BIG BAND ENERGY line.
  • talent: selected GloRilla, using relevance to the intended Gen Z audience as the deciding criterion.
  • design leadership: briefed my design team, directed revisions, and selected and approved all final audience-facing event graphics. The design team created the graphics.
  • copy: wrote campaign voiceover and taglines.

[ OUTCOME ]

Honda measured and supplied the campaign results. These are campaign-wide figures, rather than effects attributed to one creative decision.

  • 28.5K+ tickets sold.
  • 46.2M+ impressions.
  • 600K+ community votes.
  • 42.5% search CTR.