[ CCDPH // PROJECT.LOG / 2025 ]
Public Health Heroes League
I originated the superhero approach, created the characters, wrote the scripts, and directed the visual development.
65M+campaign impressions
+17.6ptbrand awareness lift
98%completion rate
CAMPAIGN RESULTSRESULTS + CONTEXT ↓
[ MY.ROLE ]
CREATIVE DIRECTION + CHARACTER DEVELOPMENT + SCRIPTWRITING
[ CONTEXT ]
COMMISSIONED WORK
[ YEAR ]
2025
[ MY.ROLE ]
I created every character and wrote the stories and scripts. I supplied four or five initial design directions per character and directed our internal designers and 5Rings, the animation partner. CCDPH supplied the health initiatives and retained final approval.
[ THE.BRIEF ]
Turn Cook County Department of Public Health initiatives into an animated series. The superhero approach and characters did not exist when I joined; I originated the concept and developed the cast.
[ CREATIVE.DECISION ]
Public health, written as a superhero series.
I proposed a superhero world as the storytelling format for the department’s health initiatives. Each brief supplied the health topic; I developed the characters, stories, and scripts that would carry it.
[ THE.WORK ]
EPISODE 02Smoke & Mirrors
Play here, or open the film separately.
OPEN FILM ↗EPISODE 03Outbreak Unraveled
Play here, or open the film separately.
OPEN FILM ↗EPISODE 04Lurking Lead
Play here, or open the film separately.
OPEN FILM ↗[ RESULTS ]
65M+campaign impressions
+17.6ptbrand awareness lift
98%completion rate
Campaign-wide reporting: 65M+ impressions on $330K spend; awareness lift is expressed in percentage points. The completion figure is 98%. [ REPORTING.CONTEXT ↓ ]
[ WRITING + DEVELOPMENT ]
EPISODE 1 / CHARACTER DEVELOPMENTIntroducing the league
I wrote the introduction around seven public-health roles, giving each character a defining trait. The script introduces the team before closing on its shared purpose.
The development deck includes written character profiles and visual explorations. I created the characters and supplied design directions; our internal designers and animation partner 5Rings developed the visuals under my direction. CCDPH retained final approval.
[ EPISODE.01.SCRIPT ] — written by Faiz Ghori
[narrator]: suburban cook county -- guided by the cook county department of public health. meet the public health heroes league.
health commissioner dr. henry hughes --> strategic
medical director dr. rajiv mehta --> wise
environmental health chief sierra ramirez --> fierce
director of communicable disease sam kuramoto --> vigilant
emergency response director marcus wright --> commanding
epidemiologist dr. tahira al-zahid --> analytical
chief nurse lillian okoye --> compassionate
united in protecting the public's health, they're our shield and guide.
the public health heroes league. committed to a healthier suburban cook county.
Script text supplied by the writer. The development deck and this script use different names for some characters; they are presented as separate versions.
[ CHARACTER.DEVELOPMENT ]
15 CHARACTERS / 30 DEVELOPMENT SLIDES[ CHARACTER.INDEX ] — 15 characters
01 / Health commissioner
[ DIRECTOR’S.NOTES ]
CHARACTER DEVELOPMENT
I originated the superhero approach and developed each character. I gave 5Rings four or five initial directions for each character’s design, then directed the visual development with my internal designers and the animation team.
WRITING + APPROVALS
CCDPH supplied the public-health initiative for each episode. I wrote the story and script to address it; CCDPH had final approval.
02 / Medical director
03 / Sierra Ramirez
04 / Communicable disease director
05 / Marcus Wright
06 / Epidemiologist
07 / Lillian Okoye
08 / Chronic disease director
09 / Public information officer
10 / Community health supporter
11 / Health educator
12 / Public health nurse
13 / Emergency health specialist
14 / Community mobilization coordinator
15 / TB specialist
[ ASSET.ARCHIVE ] — 2 development slides
[ CREDITS + OUTPUT ]
[ OUTPUT.MAP ]
CONCEPT + CHARACTERS + SCRIPTS // VISUAL DIRECTION
[ COLLABORATION ]Internal designers + 5Rings animation // Final approval: CCDPH.
[ FULL.LOG ] — project background
CONTEXT
[EP 1]: Dawn of Vigilance
CONTEXT
[EP 2]: Smoke & Mirrors
CONTEXT
[EP 3]: Outbreak Unraveled
CONTEXT
[EP 4]: Lurking Lead
[ SYSTEM.SPECS ]
- CLIENT
- COOK COUNTY DEPT. OF PUBLIC HEALTH
- ROLE
- CREATIVE DIRECTION + CHARACTER DEVELOPMENT + SCRIPTWRITING
- OUTPUT
- PUBLIC HEALTH HEROES LEAGUE // ANIMATED SERIES
- STATUS
- 65M+ IMPRESSIONS // +17.6PT AWARENESS
[ THE.SYSTEM ]
For each character, I gave 5Rings four or five initial design directions. I directed the visual development through our internal designers and the external animation partner, translating the written characters into the finished series. CCDPH retained final approval.
[ THE.WORK ]
- origination: developed the superhero approach and created every character.
- writing: wrote the stories and scripts around the health initiatives supplied by CCDPH.
- visual direction: supplied four or five initial directions per character and directed internal designers and 5Rings through visual development.
- collaboration: 5Rings was the animation partner; CCDPH had final approval.
[ OUTCOME ]
Reported campaign results:
- 65M+ impressions on a $330K spend.
- +17.6-point lift in brand awareness.
- 98% completion rate.
I thought the TB episode worked best because it was brief, clear, and well animated.