A film connecting Atlanta Life’s history to its next chapter with Earvin “Magic” Johnson.
FLOWERS COMMUNICATIONS GROUP
[ MY.ROLE ]
CREATIVE DIRECTOR
Legacy in Motion
[ THE.BRIEF ]
Reintroduce Atlanta Life through its partnership with Magic Johnson, honoring founder Alonzo Herndon and the company’s history of supporting Black business.
[ THE.IDEA ]
a legacy still being written.
I was the creative director on Legacy in Motion at Flowers Communications Group. The film connects Atlanta Life’s founding story with the people carrying it forward.
[ CAMPAIGN.CONTEXT ]
The wider FCG campaign included a youth financial-literacy event at the Herndon Home Museum and a reception with Magic Johnson. The recap below documents that wider campaign.
Client: Atlanta Life Insurance Company. Agency: Flowers Communications Group. Legacy in Motion: creative direction by Faiz Ghori.
Campaign imagery and community-event recap: FCG. Presented as context for the wider team’s work.
ATLANTA LIFE INSURANCE COMPANY[ PROJECT.LOG ]
Legacy in Motion
A film connecting Atlanta Life’s history to its next chapter with Earvin “Magic” Johnson.
FLOWERS COMMUNICATIONS GROUP
[ MY.ROLE ]
CREATIVE DIRECTOR
[ THE.BRIEF ]
Reintroduce Atlanta Life through its partnership with Magic Johnson, honoring founder Alonzo Herndon and the company’s history of supporting Black business.
[ THE.IDEA ]
a legacy still being written.
I was the creative director on Legacy in Motion at Flowers Communications Group. The film connects Atlanta Life’s founding story with the people carrying it forward.
