← ALL WORK

[ PORSCHE // PROJECT.LOG / 2026 ]

GT3 RS image study

A self-initiated image and motion study of the 911 GT3 RS, created entirely with generative AI.

AI-generated overhead view of a white Porsche 911 GT3 RS against a dark floor.
AI-generated overhead view of a white Porsche 911 GT3 RS against a dark floor.
[ MY.ROLE ]

CREATIVE DIRECTION + GENERATIVE AI

[ CONTEXT ]

SELF-INITIATED / SPECULATIVE

[ YEAR ]

2026

[ THE.BRIEF ]

Test whether generative image tools could produce the specific image I had in mind. I chose my favorite car, the Porsche 911 GT3 RS, and paired it with architecture to present the vehicle as a design object. This is a self-initiated project created entirely with generative AI.

[ MY.ROLE ]

  • direction: established the GT3 RS and architecture as the visual relationship.
  • workflow: built a reference moodboard and translated the intended compositions into prompts.
  • iteration: rear three-quarter views of the body panel and wing were particularly difficult. I adjusted the prompt language one word at a time until the result matched what I wanted.
  • delivery: completed the project’s stills, motion, and layouts through a generative workflow.

[ THE.WORK ]

GENERATIVE STILLS + MOTION

Play here, or open the film separately.

OPEN FILM ↗
AI-generated GT3 RS on a ramp inside a concrete building.
AI-generated GT3 RS on a ramp inside a concrete building.
AI-generated close-up of the GT3 RS rear wing.
AI-generated close-up of the GT3 RS rear wing.
AI-generated detail of the carbon-fiber wing support and fastening.
AI-generated detail of the carbon-fiber wing support and fastening.
AI-generated gloved hand on the interior pull strap of a GT3 RS.
AI-generated gloved hand on the interior pull strap of a GT3 RS.
AI-generated rear three-quarter view of the GT3 RS in a concrete space.
AI-generated rear three-quarter view of the GT3 RS in a concrete space.
[ ASSET.ARCHIVE ] — 5 more images & films

Play here, or open the film separately.

OPEN FILM ↗
AI-generated side view of the GT3 RS through concrete columns.

Play here, or open the film separately.

OPEN FILM ↗
AI-generated rear silhouette of the GT3 RS in deep architectural shadow.
AI-generated close-up of the Porsche crest on white bodywork.
[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

CLIENT
PORSCHE
MODEL
911 GT3 RS
ROLE
CREATIVE DIRECTION + GENERATIVE AI
OUTPUT
SPECULATIVE BRAND CAMPAIGN // IMAGE + MOTION SYSTEM
STATUS
SELF-INITIATED // PORTFOLIO PROJECT

[ THE.INSIGHT ]

The car’s design was the subject. Architectural settings gave me another set of forms and surfaces against which to frame its proportions, rear wing, and bodywork.

[ THE.SYSTEM ]

I collected photographs of real GT3 RS models into a moodboard, then worked backward from those references to prompts. I developed a campaign-sized sequence of roughly ten images and generated, iterated, selected, and edited the work using Nano Banana Pro, Weavy, and Flora.ai.

[ OUTPUT.MAP ]

  • hero key visuals
  • architectural compositions
  • aero and material studies
  • abstract brand imagery
  • an interior view at human scale
  • motion studies