← ALL WORK

[ SNAP, INC. // PROJECT.LOG / 2017–2018 ]

Spectacles launches

Photography and production across the European Snapbot rollout, Spectacles 2, and Nico & Veronica.

[ MY.ROLE ] Visual strategy, photographer selection, photography, shoot production, and post-production.

139M+S2 + Nico & Veronica impressions

56M+S2 + Nico & Veronica reach

5European Snapbot markets

RESULTS BY LAUNCHRESULTS + CONTEXT ↓
Model wearing black Spectacles and a red sweater beneath a blue sky.
Model wearing black Spectacles and a red sweater beneath a blue sky.

[ EU.SNAPBOT.LAUNCH ]

I sourced, selected, and briefed photographers in each European market and handled the returned imagery and post-processing.

[ SPECTACLES 2 + NICO & VERONICA ]

I assistant-produced film and photo assets and sourced lifestyle and studio photographers. For Nico & Veronica, I also photographed approximately one-third of the launch imagery.

[ TESTING + POST-PRODUCTION ]

I test-photographed frames to guide shoot-day angles, edited my own images, and managed additional agency post-processing as Snap’s direct point of contact.

[ THE.BRIEF ]

Support successive Spectacles launches through photography, visual strategy, and production: the original European Snapbot rollout, Spectacles 2, and Nico & Veronica.

[ CREATIVE.DECISION ]

find the angle before the shoot.

Photographing eyewear required control of lens reflections as well as experience directing models. I selected photographers with demonstrated expertise in both. Before the launch shoots, I test-photographed the frames myself to establish the angles that would guide the shoot.

[ THE.WORK ]

LAUNCH FILMS + PHOTOGRAPHY + SOCIAL

the launch films.

The lifestyle and product films introduce Spectacles in use and up close. I assistant-produced film and photo assets for Spectacles 2 and Nico & Veronica.

Lifestyle launch film

Play here, or open the film separately.

OPEN FILM ↗

Product launch film

Play here, or open the film separately.

OPEN FILM ↗

nico & veronica.

Lifestyle photography and studio product imagery for the later frames. I sourced photographers, tested frame angles, photographed approximately one-third of the launch imagery, and handled post-production.

Model in a red dress wearing black Spectacles beside a car.
Poolside portrait of a model wearing black Spectacles.
Model in black Spectacles leaning against a parked car.
Close portrait of black Spectacles beside turquoise pool water.
Model wearing Spectacles while leaning out of a car window.
Portrait in red clothing and Spectacles within a red graphic border.
Model wearing black Spectacles, framed through a car window.

Product photography

Two black Spectacles frames shown from different angles on white.
Close-up of the lens and camera detail on a black Spectacles frame.
[ MORE.PRODUCT.IMAGES ] — 4 images
Spectacles with a yellow cable on a white background.
Front view of a black Spectacles frame on white.
Black Spectacles, carrying case, and yellow charging cable.
Rounded Spectacles frame with its case and charging cable.

spectacles 2.

Studio portraits, colorways, and lifestyle imagery. My responsibilities included sourcing photographers and assistant-producing the film and photo assets.

Studio portrait in a polka-dot shirt and blue mirrored Spectacles.
Studio portrait in a yellow top and red mirrored Spectacles.
Three Spectacles colorways and their case arranged beside the ocean.
Reclining model wearing blue mirrored Spectacles and a striped shirt.
Colorful Spectacles campaign layout combining product details and portraits.
Two models in black Spectacles against a blue sky.

studio portraits.

Portraits across Spectacles 2 and Nico & Veronica. I selected photographers with experience shooting both eyewear and models.

Close studio portrait of a round black Spectacles frame.
Portrait of a curly-haired model wearing blue mirrored Spectacles.
Studio portrait of a model in angular black Spectacles and a white shirt.
[ MORE.STUDIO.PORTRAITS ] — 10 images
Close-up of red mirrored Spectacles and the frame’s camera detail.
Close-up of a model adjusting black Spectacles at the temple.
Profile portrait showing the side of a black Spectacles frame.
Front-facing studio portrait in black Spectacles and a white shirt.
Model looking over one shoulder while wearing black Spectacles.
Close-up of a model adjusting a rounded black Spectacles frame.
Front-facing studio portrait in red mirrored Spectacles.
Smiling model wearing a rounded black Spectacles frame.
Model lifting red mirrored Spectacles toward the light.
Smiling model adjusting Spectacles against a bright blue background.

snap ads.

Short-form executions, presented in their original square format.

Snap Ad 01

Play here, or open the film separately.

OPEN FILM ↗

Snap Ad 02

Play here, or open the film separately.

OPEN FILM ↗

Snap Ad 03

Play here, or open the film separately.

OPEN FILM ↗

Snap Ad 04

Play here, or open the film separately.

OPEN FILM ↗

through the lens.

Additional films demonstrate the circular capture format and the experience of recording with Spectacles.

Spectacles capture film 01

Play here, or open the film separately.

OPEN FILM ↗

Spectacles capture film 02

Play here, or open the film separately.

OPEN FILM ↗

Spectacles capture film 03

Play here, or open the film separately.

OPEN FILM ↗

on the website.

The launch photography in its final web context. Scroll within the tall captures, or open the full-size image for a closer look.

Spectacles landing page featuring a portrait and hands-free-camera headline.
Spectacles landing page featuring a portrait and hands-free-camera headline.
Spectacles website — view 1
Spectacles website — view 1 · OPEN FULL-SIZE ↗
Spectacles website — view 2
Spectacles website — view 2 · OPEN FULL-SIZE ↗
Spectacles website — view 3
Spectacles website — view 3 · OPEN FULL-SIZE ↗
Spectacles website — view 4
Spectacles website — view 4 · OPEN FULL-SIZE ↗
Spectacles website — view 5
Spectacles website — view 5 · OPEN FULL-SIZE ↗

the european snapbot rollout.

For the original Spectacles launch, I sourced, selected, and briefed photographers in each European market, then handled the returned imagery and post-processing. The films provide context for that rollout.

Yellow Snapbot vending machine and balloons outside a house.
Large Spectacles portrait displayed on a curved city billboard.
Spectacles campaign portraits covering a curved glass building.
Shot on Spectacles campaign layout with cyclists and pink balloons.
Shot on Spectacles campaign layout with cyclists and pink balloons.

European Snapbot rollout

Play here, or open the film separately.

OPEN FILM ↗

Snapbot arrival

Play here, or open the film separately.

OPEN FILM ↗

[ RESULTS ]

139M+campaign impressions
56M+Snapchat users reached
5European activation markets

Spectacles 2 / Nico & Veronica: 139M+ impressions and 56M+ reach. European Snapbot work belongs to the original Spectacles launch. [ REPORTING.CONTEXT ↓ ]

[ CREDITS + OUTPUT ]
[ OUTPUT.MAP ]

VISUAL STRATEGY // LEAD PHOTOGRAPHY // INTERNATIONAL ART DIRECTION

[ COLLABORATION ]

Snap Inc. // Spectacles 2 + Snapbot activations

[ FULL.LOG ] — project background

[ SYSTEM.SPECS ]

CLIENT
SNAP INC.
ROLE
VISUAL STRATEGY + PHOTOGRAPHY + PRODUCTION + POST-PRODUCTION
OUTPUT
SPECTACLES EU LAUNCH // SPECTACLES 2 // NICO & VERONICA
STATUS
CANNES-RECOGNIZED WORK // GLOBAL LAUNCHES

[ THE.SYSTEM ]

Test photographs informed the shooting angles. I briefed photographers, produced and art directed imagery, edited my own photographs, and coordinated additional post-processing with an external agency as its direct point of contact.

[ THE.WORK ]

  • original Spectacles / EU Snapbot: sourced, selected, and briefed photographers across the European markets and handled incoming imagery and post-processing.
  • Spectacles 2: assistant-produced film and photo assets and sourced lifestyle and studio photographers.
  • Nico & Veronica: continued photographer sourcing and production support, photographed approximately one-third of the launch imagery, and owned post-processing.
  • finishing: edited my own images and managed additional agency post-processing against Snap’s specifications.
  • awards: contributed to the Cannes-recognized work through the EU launch and served on the selected team preparing the Cannes Lions submissions.

[ OUTCOME ]

Results are separated by assignment. These describe the relevant campaigns or formats, rather than the effect of my photography alone.

  • Spectacles 2 / Nico & Veronica: 139M+ impressions; 56M+ reach.
  • Original Spectacles EU launch: 325M+ impressions; 125M+ reach.
  • Circular SnapAds format: 18% engagement lift.
  • “Your Perspective” brand film: 19.5% brand-awareness lift; 350K+ views.
  • Cannes Lions 2017: campaign recognition of three Gold, one Silver, and one Bronze; my contribution included the EU launch and submission preparation.