one perspective.
many ways
to make it
I’m Faiz Ghori, a creative director working across image, language, and brand experience.
My career began behind the lens. Photography taught me to find the story, shape the light, and know what to leave out. Copywriting gave that instinct another form.
At Snap, I helped bring Spectacles into the world through visual strategy and photography. At Asteroid, I led a cross-functional creative team across brand, product, and launch. My integrated campaign work spans Honda, Foot Locker, PepsiCo, and public health.
California-bred and shaped by immigrant heritage, I bring a perspective built between cultures—and a hands-on approach that carries an idea from the first conversation through production.
[ EDUCATION ]UCLA graduate
“From managing the teams, being a creative the account team and executive leadership can count on, he also gets the work done. His ability to execute efficiently and effectively is greatly appreciated at the agency.”
Mark-Anthony Marshall ↗
Group Creative Director, FCG · former direct manager
LinkedIn recommendation excerpt · November 15, 2024
[ FULL.SYSTEM.LOG ] — background, capabilities & approach
[ ORIGIN.PROTOCOL ]
California-bred // shaped by immigrant heritage.
My work spans photography, copywriting, technology, and integrated campaigns.
[ INIT.VISUAL ]
I began behind the lens, making portraits, product images, and campaign photography.
At Snap, I selected launch photographers, shot part of the work myself, produced shoots, and managed post-production.
For Foot Locker’s Threaded campaign, I developed the creative concept, creatively directed and art directed the shoot, and photographed the campaign.
[ INIT.VERBAL ]
I write campaign concepts, scripts, voiceovers, and taglines.
For Honda Battle of the Bands, the campaign line was “BIG BAND ENERGY.”
[ DEPLOY.SYSTEMS ]
At Asteroid, I led eight creative strategists, graphic and visual designers, and copywriters. I owned creative decisions across the app, brand, and marketing, and was responsible for marketing hires.
I organized focus groups with editors and creators and changed the acquisition strategy when the initial launch underperformed.
[ CAPABILITIES ]
- concept: develop the campaign idea and write its story.
- direction: set the visual approach and select creative collaborators.
- photography: shoot portraits, products, and campaign imagery.
- production: produce shoots and manage post-production.
- leadership: lead teams across design, copy, and UX.
[ UPGRADE.PATH ]
I use generative AI to create image and video content. Porsche and ATLAS Ø were created entirely with generative AI as self-initiated portfolio projects.
The work explores automotive imagery, motion, and skincare brand presentation.
[ ADAPTABILITY ]
I work across culture, technology, fashion, and brand campaigns. The audience and brief shape the language, imagery, and formats I choose.
[ EXECUTE ]
From concept and copy to image-making, production, and delivery.
- STATUS